Easter Eggs and Your Social Media Marketing Strategy

Back in the 1990s, game developers for the first Sony PlayStation and the Sega Saturn usually came up with different un-lockable content ranging from godlike powers, the ability to be invisible or simply new accessories for in-game characters.

One of the most popular Easter Eggs back then were the passkeys for the different iterations of our favorite web-spinning, wall-crawling hero.

Fast forward twenty years later and we feel that the same principles still hold water in the world of social media marketing in the Philippines. If you’re in the business of selling decorative cakes and pastries, we suggest you come up with novelty designs to mark important holidays.

They don’t have to be overly complicated. Some of them could be as simple as this one from Pulyetos. They’re the premiere resource for online reputation management and social media marketing in the Philippines.

So for our clients in London and the Great British Isles:

“Remember, remember the Fifth of November – the gunpowder, treason and plot. I know of no reason why the Fifth of November should ever be forgot.”

Have you tried to mark important holidays as part of your social media marketing strategy? Let me know or ask your questions in the comments below.

Traditional Marketing vs. Social Media Marketing in the Philippines

While a significant number of brands and businesses (including a few celebrities, authors and local politicians) have dabbled into the colorful world of social media marketing in the Philippines, very few have seen solid success on their own efforts.

From my years of taking client calls and responding to email inquiries as a Community Manager for Pulyetos, LLC., I’ve learned that very few of our clients really understand the full import of building a brand via the social media. Sometimes, it’s their complete lack of awareness on how it’s done; sometimes it’s because of their insistence on traditional marketing methods.

This infographic bisects these two worlds and analyzes traditional marketing vs. social media marketing in the Philippines. Credit goes out to the brilliant young minds at Pulyetos.com. They’re the premiere resource on online reputation management and social media marketing in the Philippines.

 

Is social media marketing a part of your business plan in the Philippines? How has is worked out for you, thus far? Let me know or ask your questions in the comments below.

Is Shameless Self-Promotion Harmful for Your Brand? [INFOGRAPHIC]

So, about a few short weeks ago – Facebook, the world’s social network, finally reached a billion registered users. To mark the occasion, Facebook came up with its first ever advertising campaign – Facebook Chairs.

In and of itself, the video sparked a lot of controversy. In case you missed it, it’s on Facebook’s login page – what has probably become the world’s most visited page. in addition, Facebook has also launched a system of promoting posts, in addition to page promotion.

The brilliant young minds at Pulyetos.com have ran a few experiments in the last 30 days and they’ve come to scary conclusions – DON’T promote your posts. This infographic gives a very good overview why.

If you need more help, you can read the original post on their blog. It’s the premiere resource on online reputation management and social media marketing in the Philippines. If anything, you’ll even have the bravado to run your own campaigns.


What do you think of Facebook’s Chairs? Does it drive home the point? Or is it some fan boy’s futile attempt to be clever?

Share your thoughts or ask your questions in the comments below.

Understanding Black Hat SEO and Your Social Media Marketing Strategy

Between small to medium enterprises and mammoth companies with hundreds if not thousands of hands in their retinue, the world of Internet Marketing is a veritable minefield to behold.

This article will help dispel some of those bad vibes away. I’ll also discuss about this brand of search engine optimization people call “black hat,” how it works and where it stands in relation to the best and most successful social media marketing strategies.

Understanding Black Hat SEO

Black Hat is that brand of search engine optimization that does not adhere to the best practices outlined by the search engines and the companies behind them. Their name comes from the nearly archaic monickers earned by hackers from the days when having mutton chops was cool and spandex was just becoming a thing.

Black hatters or the people who practice these techniques have an awesome and thriving online community. They really aren’t unlike regular people like you and me. They’re genuinely nice people (just as most of the human race is) and some of them even have regular day jobs.
While most of them will answer newbies in a heartbeat, they also appreciate it if forum posters would take the time to read through topics to get their own answers – just as most forum masters tell their users.

How Black Hat SEO Works

Black hatters operate on so many distinct levels within the online community. Some of them obtain backlinks by using scripts and programs essentially to submit links to several directories. Some of them even continue to use padding for SEO. (But that deserves another discussion for some other time.)

One of the most common Black Hat SEO techniques in the market today involves the use of article spinners. These are typically programs where a user enters an entire article. The program then substitutes entire phrases of content with words selected from a bank of synonyms.

The resulting non-duplicate (or unique) article is body of text that closely resembles English but makes absolutely no sense at all. Search engine spiders are tricked into deigning these articles fit to be indexed.
Using article spinners, a black hat SEO may produce as many as 50,000-60,000 backlinks per day.

Black Hat SEO and Your Social Media Marketing Strategy

Black hatters get their work done on the cheap. Because of the sheer volume of the number of links they build, they can guarantee results. After all, ranking in the search engines is still about a mathematical formula.

They’re relatively inexpensive and the results are almost instant. So can they NOT fit inside the best social media marketing strategies?

The answer is relatively simple. Sustainability.

Black hat techniques work; but the bigger question is for how long? They rankings they will invariably produce for your brand or business are only as good as the next Google algorithm update. I can tell you up front, that these updates happen more often than most Internet Marketers think.

These updates hang like the Sword of Damocles on many business owners who go cheap on their social media marketing strategies. The penalties are harsh and if I’m honest, you’re betting on the side of failure.

If Black Hat SEO relies on gaming the system – how long before they eventually lose the war? Share your thoughts in the comments below.

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About the Author: Between planning weddings and chasing pavement, Shandi Tan is a Community Manager for Pulyetos, the premiere resource for online reputation management and social media marketing in the Philippines.

Understanding the Costs of Social Media Marketing in the Philippines

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Social media marketing in the Philippines is a veritable minefield especially for those who are new to the game. I’ve started this blog to share to you the things I’ve learned over the years of continued learning and working with some of the best and brightest minds of my generation.

People almost always to struggle with wrapping their heads around the costs of social media marketing; between the biggest brands and the most popular social networking platforms, the barrier to entry has been reduced to a ridiculously low level.

Prices start at nothing.

In this day and age (especially in the first couple of years following the Web 2.0 Revolution); getting started with marketing your brand or your business is free. All you ever really need is a valid email address so these sites are sure that you’re human.

The costs of social media marketing vary from project to project. Where I work, we’re trained to constantly watch out for other agencies who list social media marketing packages on their sites. These people tend to employ templates, cookie-cutter solutions, if you will. I’ve been trained to work with how much the clients actually want to spend. From there, we work out the best social media marketing plans to roll out.

On paper, there really is nothing wrong about having a template, about having quicker and cleaner solutions to the daily production. For first-time clients, this is where they lose out on the opportunity to really grow their brands. I’d like how one of our brand managers puts it, “no one ever marches down the aisle in an off-the-shelf wedding gown.”

Should you pay?

Between small to medium enterprises and the mammoth businesses who’ve hundreds if not thousands of hands at their behest, the costs of social media marketing services, especially in the Philippines, is almost always a function of the time you’re likely to spend composing tweets, engaging Facebook users or chatting up your potential clientele.

When you think about it, David Ricardo’s Theory of Comparative Advantage really rings true. On some very fundamental level, he teaches us that brands and businesses should stick with what they know. We’ve all come to specialize in one thing or another. When businesses try to explore (and dabble in things they’ve no experience in) – they’re needless especially for the first few months.

If you’re in the business of selling brass fittings or chrome-plating mufflers, you’ll want to stick with that, rather than spend a lot of time learning and understanding an entirely new line of work – that of building your presence online using social media marketing strategies.

So what happens when you don’t?

Yes, I understand that that may seem counter-intuitive, almost self-contradictory but where I’m from, I can tell you upfront that brands and businesses do have a peculiar tendency to go great lengths to get something of value for free. But what they do fail to appreciate is that this brings about the perpetual tendency to become the best at nothing and mediocre at everything.

Remember, learning the best social media marketing strategies is free. It’s just that your time is best spent running your business. And as we’ve all been taught in business school, time is money you’ll never ever see again.

How much would you spend for social media marketing services? Do you feel you’re getting your money’s worth? Ask me your questions or share your experiences in the comments below.

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Between planning weddings and chasing pavement, Shandi Tan is a Community Manager for Pulyetos.com, one of the country’s leading resources for social media marketing in the Philippines. You can read more about it here.

How to Go Viral Using Intelligent Branding for Your Social Media Marketing in the Philippines

It’s every content manager’s dream and every webmaster’s nightmare. Going viral isn’t just about the hundreds of thousands of views that happen over a weekend, sometimes overnight. It takes a lot of work.

We can tell you from our experience that getting a video or an ad for your business or brand to go viral happens overnight. But the amount of work that ultimately leads to that massive snowball of views, likes and shares is just staggering.

This post doesn’t promise to be a silver bullet for your aggressive online marketing campaigns. Rather, it is an attempt to help small business owners to understand what it takes to be in front of a million eyeballs from sunset to sunup.

 

Understanding Viral Marketing

Viral marketing is always a function of the amount of work you put in towards getting people to become interested in your content. The process happens over time. Don’t let anybody tell you otherwise. Sometimes it’s over six weeks; sometimes over a span of a few months.

The idea here is to generate enough interesting content AND engaging your ideal target market. If you’re after moms and dads of a particular age group in your area, tailor your content to fit their needs. Making pop culture references that piques their collective nostalgia helps.

Also, make sure your content is ripe for picking in the window of time your ideal target market consumes their social media. For students, we find the best time to post your content is around lunch. So when these kids head out of their classes and back to their dorms, you’ve already had a few clicks and likes up on your Timeline.

 

So How Do You Go Viral?

Short answer – you don’t.

Going viral is never about luck but from our experience; we can tell you upfront that a large part of pursuing your marketing on this route takes a lot of patience. The idea here is to generate enough shareable content until one of two things happen:

First, your content can be viewed by a large enough mass of followers that the bigger players in your industry (from our experience, these are the members of the print, radio and the local television networks) pick up your story and send it in front of even more people; hence the virality.

This in turn is likely to drive traffic back to your site, your blog or your Facebook page. If you’ve worked hard enough and long enough, your subsidiary social media profiles like your YouTube Channel or your Twitter account would get the same vicarious exposure.

Second form of virality we’ve seen doesn’t involve a large enough mass of followers. Rather, it involves a singular player or user within your industry with enough clout. If you’re a band looking for some good exposure, that player could be a more established artist within or without your genre (Christina Grimmie and Skrillex comes to mind).

If that player picks up your content and shares it to his or her players – you’re golden. Depending on the interest he or she is able to create, your chances of going viral are as good as given.

How has going viral figured in your social media marketing strategy? Let me know or ask your questions in the comment below.

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About the Author: Between planning weddings and chasing pavements, Shandi Tan is a Community Manager for Pulyetos, LLC. the premiere hub for online reputation management and social media marketing in the Philippines. If you’re looking for more tip s on how to leverage the social media for your brand or business, you’ll want to take a look at this.