Easter Eggs and Your Social Media Marketing Strategy

Back in the 1990s, game developers for the first Sony PlayStation and the Sega Saturn usually came up with different un-lockable content ranging from godlike powers, the ability to be invisible or simply new accessories for in-game characters.

One of the most popular Easter Eggs back then were the passkeys for the different iterations of our favorite web-spinning, wall-crawling hero.

Fast forward twenty years later and we feel that the same principles still hold water in the world of social media marketing in the Philippines. If you’re in the business of selling decorative cakes and pastries, we suggest you come up with novelty designs to mark important holidays.

They don’t have to be overly complicated. Some of them could be as simple as this one from Pulyetos. They’re the premiere resource for online reputation management and social media marketing in the Philippines.

So for our clients in London and the Great British Isles:

“Remember, remember the Fifth of November – the gunpowder, treason and plot. I know of no reason why the Fifth of November should ever be forgot.”

Have you tried to mark important holidays as part of your social media marketing strategy? Let me know or ask your questions in the comments below.

Is Shameless Self-Promotion Harmful for Your Brand? [INFOGRAPHIC]

So, about a few short weeks ago – Facebook, the world’s social network, finally reached a billion registered users. To mark the occasion, Facebook came up with its first ever advertising campaign – Facebook Chairs.

In and of itself, the video sparked a lot of controversy. In case you missed it, it’s on Facebook’s login page – what has probably become the world’s most visited page. in addition, Facebook has also launched a system of promoting posts, in addition to page promotion.

The brilliant young minds at Pulyetos.com have ran a few experiments in the last 30 days and they’ve come to scary conclusions – DON’T promote your posts. This infographic gives a very good overview why.

If you need more help, you can read the original post on their blog. It’s the premiere resource on online reputation management and social media marketing in the Philippines. If anything, you’ll even have the bravado to run your own campaigns.


What do you think of Facebook’s Chairs? Does it drive home the point? Or is it some fan boy’s futile attempt to be clever?

Share your thoughts or ask your questions in the comments below.