Between small to medium enterprises and mammoth companies with hundreds if not thousands of hands in their retinue, the world of Internet Marketing is a veritable minefield to behold.
This article will help dispel some of those bad vibes away. I’ll also discuss about this brand of search engine optimization people call “black hat,” how it works and where it stands in relation to the best and most successful social media marketing strategies.
Understanding Black Hat SEO
Black Hat is that brand of search engine optimization that does not adhere to the best practices outlined by the search engines and the companies behind them. Their name comes from the nearly archaic monickers earned by hackers from the days when having mutton chops was cool and spandex was just becoming a thing.
Black hatters or the people who practice these techniques have an awesome and thriving online community. They really aren’t unlike regular people like you and me. They’re genuinely nice people (just as most of the human race is) and some of them even have regular day jobs.
While most of them will answer newbies in a heartbeat, they also appreciate it if forum posters would take the time to read through topics to get their own answers – just as most forum masters tell their users.
How Black Hat SEO Works
Black hatters operate on so many distinct levels within the online community. Some of them obtain backlinks by using scripts and programs essentially to submit links to several directories. Some of them even continue to use padding for SEO. (But that deserves another discussion for some other time.)
One of the most common Black Hat SEO techniques in the market today involves the use of article spinners. These are typically programs where a user enters an entire article. The program then substitutes entire phrases of content with words selected from a bank of synonyms.
The resulting non-duplicate (or unique) article is body of text that closely resembles English but makes absolutely no sense at all. Search engine spiders are tricked into deigning these articles fit to be indexed.
Using article spinners, a black hat SEO may produce as many as 50,000-60,000 backlinks per day.
Black Hat SEO and Your Social Media Marketing Strategy
Black hatters get their work done on the cheap. Because of the sheer volume of the number of links they build, they can guarantee results. After all, ranking in the search engines is still about a mathematical formula.
They’re relatively inexpensive and the results are almost instant. So can they NOT fit inside the best social media marketing strategies?
The answer is relatively simple. Sustainability.
Black hat techniques work; but the bigger question is for how long? They rankings they will invariably produce for your brand or business are only as good as the next Google algorithm update. I can tell you up front, that these updates happen more often than most Internet Marketers think.
These updates hang like the Sword of Damocles on many business owners who go cheap on their social media marketing strategies. The penalties are harsh and if I’m honest, you’re betting on the side of failure.
If Black Hat SEO relies on gaming the system – how long before they eventually lose the war? Share your thoughts in the comments below.
About the Author: Between planning weddings and chasing pavement, Shandi Tan is a Community Manager for Pulyetos, the premiere resource for online reputation management and social media marketing in the Philippines.