Easter Eggs and Your Social Media Marketing Strategy

Back in the 1990s, game developers for the first Sony PlayStation and the Sega Saturn usually came up with different un-lockable content ranging from godlike powers, the ability to be invisible or simply new accessories for in-game characters.

One of the most popular Easter Eggs back then were the passkeys for the different iterations of our favorite web-spinning, wall-crawling hero.

Fast forward twenty years later and we feel that the same principles still hold water in the world of social media marketing in the Philippines. If you’re in the business of selling decorative cakes and pastries, we suggest you come up with novelty designs to mark important holidays.

They don’t have to be overly complicated. Some of them could be as simple as this one from Pulyetos. They’re the premiere resource for online reputation management and social media marketing in the Philippines.

So for our clients in London and the Great British Isles:

“Remember, remember the Fifth of November – the gunpowder, treason and plot. I know of no reason why the Fifth of November should ever be forgot.”

Have you tried to mark important holidays as part of your social media marketing strategy? Let me know or ask your questions in the comments below.

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Traditional Marketing vs. Social Media Marketing in the Philippines

While a significant number of brands and businesses (including a few celebrities, authors and local politicians) have dabbled into the colorful world of social media marketing in the Philippines, very few have seen solid success on their own efforts.

From my years of taking client calls and responding to email inquiries as a Community Manager for Pulyetos, LLC., I’ve learned that very few of our clients really understand the full import of building a brand via the social media. Sometimes, it’s their complete lack of awareness on how it’s done; sometimes it’s because of their insistence on traditional marketing methods.

This infographic bisects these two worlds and analyzes traditional marketing vs. social media marketing in the Philippines. Credit goes out to the brilliant young minds at Pulyetos.com. They’re the premiere resource on online reputation management and social media marketing in the Philippines.

 

Is social media marketing a part of your business plan in the Philippines? How has is worked out for you, thus far? Let me know or ask your questions in the comments below.

Is Shameless Self-Promotion Harmful for Your Brand? [INFOGRAPHIC]

So, about a few short weeks ago – Facebook, the world’s social network, finally reached a billion registered users. To mark the occasion, Facebook came up with its first ever advertising campaign – Facebook Chairs.

In and of itself, the video sparked a lot of controversy. In case you missed it, it’s on Facebook’s login page – what has probably become the world’s most visited page. in addition, Facebook has also launched a system of promoting posts, in addition to page promotion.

The brilliant young minds at Pulyetos.com have ran a few experiments in the last 30 days and they’ve come to scary conclusions – DON’T promote your posts. This infographic gives a very good overview why.

If you need more help, you can read the original post on their blog. It’s the premiere resource on online reputation management and social media marketing in the Philippines. If anything, you’ll even have the bravado to run your own campaigns.


What do you think of Facebook’s Chairs? Does it drive home the point? Or is it some fan boy’s futile attempt to be clever?

Share your thoughts or ask your questions in the comments below.

Understanding Black Hat SEO and Your Social Media Marketing Strategy

Between small to medium enterprises and mammoth companies with hundreds if not thousands of hands in their retinue, the world of Internet Marketing is a veritable minefield to behold.

This article will help dispel some of those bad vibes away. I’ll also discuss about this brand of search engine optimization people call “black hat,” how it works and where it stands in relation to the best and most successful social media marketing strategies.

Understanding Black Hat SEO

Black Hat is that brand of search engine optimization that does not adhere to the best practices outlined by the search engines and the companies behind them. Their name comes from the nearly archaic monickers earned by hackers from the days when having mutton chops was cool and spandex was just becoming a thing.

Black hatters or the people who practice these techniques have an awesome and thriving online community. They really aren’t unlike regular people like you and me. They’re genuinely nice people (just as most of the human race is) and some of them even have regular day jobs.
While most of them will answer newbies in a heartbeat, they also appreciate it if forum posters would take the time to read through topics to get their own answers – just as most forum masters tell their users.

How Black Hat SEO Works

Black hatters operate on so many distinct levels within the online community. Some of them obtain backlinks by using scripts and programs essentially to submit links to several directories. Some of them even continue to use padding for SEO. (But that deserves another discussion for some other time.)

One of the most common Black Hat SEO techniques in the market today involves the use of article spinners. These are typically programs where a user enters an entire article. The program then substitutes entire phrases of content with words selected from a bank of synonyms.

The resulting non-duplicate (or unique) article is body of text that closely resembles English but makes absolutely no sense at all. Search engine spiders are tricked into deigning these articles fit to be indexed.
Using article spinners, a black hat SEO may produce as many as 50,000-60,000 backlinks per day.

Black Hat SEO and Your Social Media Marketing Strategy

Black hatters get their work done on the cheap. Because of the sheer volume of the number of links they build, they can guarantee results. After all, ranking in the search engines is still about a mathematical formula.

They’re relatively inexpensive and the results are almost instant. So can they NOT fit inside the best social media marketing strategies?

The answer is relatively simple. Sustainability.

Black hat techniques work; but the bigger question is for how long? They rankings they will invariably produce for your brand or business are only as good as the next Google algorithm update. I can tell you up front, that these updates happen more often than most Internet Marketers think.

These updates hang like the Sword of Damocles on many business owners who go cheap on their social media marketing strategies. The penalties are harsh and if I’m honest, you’re betting on the side of failure.

If Black Hat SEO relies on gaming the system – how long before they eventually lose the war? Share your thoughts in the comments below.

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About the Author: Between planning weddings and chasing pavement, Shandi Tan is a Community Manager for Pulyetos, the premiere resource for online reputation management and social media marketing in the Philippines.